Capstone Project Essay

There is no more need to fight crowds, call up a parking spot, and deal with traffic. The high street and mail dress systems still fork over a place in the mix of obtain r kayoedes however it is no continuing the only method of making buys. The cyberspace revolution has seen a massive increase in the long duration purchases made by consumers, as geographical barriers are no longer as important as they were.The lack of geographical importance has influenced the dodge of Internet companies. One of the first companies that took return of this was the online bookshop virago. om. Amazon. com is an government that fractures a broad range of services to consumers and is considered an online leader of pure-plays pure online merchants. Amazon. com was lay outed in July of 1995 with a mission to fully utilize the Internet to make book buy fast, easy, and all in all, a truly enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon. com adept of the leading online merchants. It is rated third in production line-to-consumer online revenue as of June 20, 2000. Amazon. com represents the ideal e-Commerce bon ton.It was champion of the first to demonstrate the potential for virtual upstarts and turned the market on end even leading the bricks and mortar companies. Analyze the lodges mission and wad masterys against the routine of the organization. Then, evaluate how well the alliance lives out its mission and vision rumor. Provide support from the organizations performance in your evaluation. Amazons company mission and vision statement is to continue to offer quality products and services using the best applied science available and at a reasonable price.This results in highly doglike customers, while maintaining shareholders interest and company profits in mind. We also pauperization to expand geographically, increasing the number of customers and to keep improving our main combative advantage in frastructure. By working hard and having fun we seek to offer the best working purlieu to our employees, promoting career opportunities, and to increase our responsibility towards environment and the society. (www. amazon. com). In basing that off of the performance of the company it can be think that they are living out their mission statement.As more sell categories get added, the opportunity will only expand Assess how the organizations strategical goals link to the companys mission and vision. The strategic goals of Amazon. com are very simple they work off of six elementary principles which are the freely proffers products and services, the use a customer friendly interface, the company scales easily from small to large, they exploit its affiliates products and resources, the use quick communication systems, and finally Amazon utilizes universal behaviors and mentalities (www. arketingplan. com). Most of the marketing the Amazon does is indirect marketing where you probab ly will not see cope of ads for the company on billboards or during the commercial breaks of televisions shows, the company uses allot of online ploys and has very good relations with other partners they use these strengths to market themselves to a peachy amount of people.This goes hand in hand with their mission statement and vision which is increasing the number of customers and to keep improving our main competitive advantage, since the absolute majority of society uses the internet for all of the business needs, this will work to the advantage of Amazon as they can link up with several of their business partners and even provide links on those pages that will take a potential customer directly to the website. Amazon rarely uses the offline marketing process they use the motto Since most people shop online that is where they will be. (www. arketingplan. com).Also Amazon has a convenient way for customers to make their purchase more effectively and efficiently which is part of the marketing strategy of them steering on being customer friendly. Amazon uses a streamlined club process that applies the most advanced technology to allow the customers to better sweep and explore online. Amazon uses a one click option once you have everything that you need, you place them in your basket and you pay for everything all at once without having to do multiple orders which make it convenient for the customers.Analyze the companys financial performance to determine the link between the companys strategic goals, strategy, and its financial performance. Detail your findings. One of the main strategic goals that Amazon has set with the company is offer quality products that bring in profits that sentiment is identified in the mission and vision statement and over time this company has been able to maximize their profits and decrease their expenses through the North American market as well as the international market as well.The earnings statement shows that Amazon has found a way to have increased sales performance through both of their selling markets. The North America segment consists of amounts earn from retail sales of consumer products (including from sellers) and subscriptions through North America-focused websites such as www. amazon. com and www. amazon. ca and include amounts earned from AWS. This segment includes export sales from www. amazon. com and www. amazon. ca. The International segment consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through internationally focused locations.