The Pursuit Of Possession Marketed By Popular Brands Essay

We communicate who we are through fashion. Fashion is poetic through textures, color, design, and expression which signifies how connected we are to our clothes. Consumers rely on fashions â€Å"status quo† to appeal to their need to buy the best from the best retail markets, yet still have an unawareness of a â€Å"don’t ask, don’t tell â€Å"oblivion towards production of these expensive marvels. The target of the pursuit of possession marketed by popular brands will make people focus more on materialistic value instead of the reinvention of the fashion market in how our clothes are really made. That pair of jeans you saw in a Black Friday sale advertisement, or a crew neck long sleeve shirt on sale at H M caught your eye because to you, its worth the bargain, but to the person who made this item for you, it wasn’t worth their demise. The ill-informed consumers of the fashion industry are unknowingly supportive to the abusive labor practices of exploi ted sweatshop workers on the production of our clothing while glorifying expensive brands made from the hands of penniless workers. The focus of this paper is to be the voice of those workers, who make these pleasantries with literally their own blood, sweat, and tears that us consumers take for granted, while shedding some much needed light on the nefarious acts on sweatshop workers. In the most labor dependent industry on earth, workers have no voice. The supply chain is constantly on the rise, globalization of production is outsourcedShow MoreRelatedSony Corporation ( Sony )3760 Words   |  16 Pagesprofessional and industrial markets, as well as game consoles and software. Sony’s primary manufacturing facilities are located in Japan, Europe, and Asia. Sony also utilizes third-party contract manufacturers for certain products. 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