How the brand portfolio adds value to their stakeholders Essay

How the brand portfolio adds nurse to their stakeholders - Essay Example(BBC News, 2008) In sex act to the success of Zara, the importance of branding as well as the impact of the Zaras branding system as a Fashion Clothing Company and in spite of appearance the Market Environment of the global mould industry will be analyzed followed by discussing how fashion branding affects the customers perceived quality and value with regards to Zara as a company and the companys loyal customers when purchasing and using a wide-range of Zaras clothing line.Upon discussing the impact of branding over the company and customers image, the most recent branding theories which has existed between the age 1996 to 2008 will be compared and contrast. Based on the identified list of branding theories, its relevantapplication to a wide variety of international fashion business including the scope and scale of fashion branding within the European fashion market and the global context will be thoroughl y discussed. As vox of the conclusion, ways in which brand portfolio adds value to the stakeholders of Zara will be tackledFashion industry has a in truth saturated market all over the world. Because of the tight competition in the global fashion industry, the fate for clothing companies to develop and promote a successful brand has been considered as one of the key factors easy the success of a clothing company.According to King (2008), branding is more than just choosing a unified name and advertising it in the newspaper. Basically, a successful brand is not limited on growing familiarity on the part of the companys target consumers. It should make the companys target consumers face special when being associated with a brand.With the use of effective advertising and marketing strategy, the marketing manager of Zara is equal to create brand equity which increases the brand popularity. For this reason, brand