Managing People, and Marketing sections Essay Example | Topics and Well Written Essays - 4000 words

Managing People, and Marketing sections - Essay ExampleCummins Westport Inc. manufactures in China with Dong Feng Engine Co. They be headquartered in Indiana, Columbus USA and have 500 Distributor locations, they have a presence in 131 countries and have 24200 employees worldwide.Cummins has been providing CNG, Diesel and other engines to Bus manufacturers. Their basic product line is manufacturing of electric generators powered each by diesel or even by LPG. Due to the moneymaking margins in the CNG bus manufacturing market, Cummins is evaluating the hap of launching their own CNG bus. Their long term vision is to diversify into the production of alternate fuel legal vehicles. They believe they have the necessary market intelligence, technical experience and knowledge, manufacturing edge and the brand Cummins has a regard as of quality and reliability in the engine & generator market. However, there atomic number 18 pitfalls in this seemingly lucrative opportunity including t he marketing of the new product and its launch and most importantly the human resource aspects including how to make employees? Finding the right leadership? And team friction.As identified by the management of Cummins in their drawing to Creative Chaos, they would like to explore the CNG bus market manufacturing potential in which they already operate and are well-known for their high quality and reliable CNG engines that they manufacture. The only difference is that this time they want to manufacture & pitch the complete bus. However, the current market for CNG buses in USA is waning and has reached saturation. This is a statement supported by the following factsA high number of Alternative give the sack Vehicles made available every division include the E 85 type vehicles (hybrid technology). CNG vehicles comprise of a very small number(AFDC Alternate Fuel Development council)It has been observed that from the year 2002, when the CNG buses manufactured were as many as 1200,t he number of CNG buses