Marketing Management: Assignment Questions Essay

Q.2 Conduct a SWOT analysis for either one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?Q.3 explain in brief the form snarly in personal selling.Q.4 Describe the stages of disdain buying procedure.Q.5 why is rural market important? What should marketers keep in mind when provide to this market?Q.6 apologise the core concepts of marketing. prep be service and explain its relevance in modern society eclipse of lineage governing body MBA Semester 2MB0046 Marketing Management 4 ascribe appellative Set- 2 (60 Marks) line of merchandise individu entirelyy question carries 10 Marks. conclude all the questions. Q.1 formulate the sundry(a) go involved in the design of a distribution channel.Q.2 go away the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? absolve your answer.Q.3 pardon the consumer determination making biddingQ.4 What is integrat ed marketing conversation? Explain the integration marketing communication development process.Q.5 Explain the types of advertisements and characteristics of major media.Q.6 What argon the advantages of stigmatization? What value does the organisation and customers get out of the branding process?MB0045_MBA_Sem2_Fall/ dreadful 2012Master of tune Administration MBA Semester 2MB0045 fiscal Management 4 impute duty assignment Set- 1 (60 Marks) zero(prenominal)e severally question carries 10 Marks. practice all the questions. Q.1 Considering the following training, what is the price of the touch as per Gordons Model?Details of the Company Net gross sales Rs.120 lakhs Net profit margin 12.5% Outstanding preference sh atomic number 18s Rs.50 lakhs 12% dividend No. of equity sh atomic number 18s 25, 000 Cost of equity shares 12% Retention ratio 40% Rate of interest (ROI) 16% Q.2 Examine the components of work capital & too explain the concepts of working capital.Q.3 Int ernal capital rationing is used by firms for exercising financial control. How does a firm achieve this?Q.4 What are the objectives of working capital focal point? Briefly explain the discordant elements of operating cycle.Q.5 jell risk. Examine the need for assessing the risks in a stick out.Q.6 Briefly examine the logical implication of identification of investment opportunities in capital budgeting process MB0045_MBA_Sem2_Fall/August 2012 Master of stock Administration MBA Semester 2 MB0045 FinancialManagement 4 Credits denomination Set- 2 (60 Marks)Note for each one question carries 10 Marks. Answer all the questions. Q.1 Examine the reasons for holding inventories by a firm & excessively discuss the techniques of inventory control.Q.2 a.) A fond regard of Rs. 1000 value carries a coupon rate of 10% and has a maturity period of 6 years. Interest is payable semi-annually. If the required rate of return is 12%, imagine the value of the bond. ( 5 label)b.) A bond whose par value is Rs. 500 purpose a coupon rate of 10% and has a maturity of 3 years. The required rate of return is 8%. What should be the price of the bond? ( 5marks)Q.3 Examine the features & evaluation of decision-tree approaches. Q.4 If the EPS is Rs.5, dividend pay-out ratio is 50%, cost of equity is 20% and growth rate in the ROI is 15%. What is the value of the stock as per Gordons Dividend Equalisation Model? Q.5 Critically examine the pay-back period as a technique of approval of determines. Q.6 Two companies are identical in all aspects except in the debt-equity profile. Company X has 14% debentures expenditure Rs. 25,00,000 whereas company Y does not have any debt. Both companies agnise 20% before interest and taxes on their total assets of Rs. 50,00,000. Assuming a tax rate of 40% and cost of equity capital to be 22%, find out the value of the companies X and Y apply NOI approach.MB0044_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0044 P roductions & trading operations Management- 4 CreditsAssignment Set- 1 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 What do you understand by Vendor-Managed Inventory (VMI)?Q.2 Explain briefly the four classification of scheduling strategies & its approaches.Q.3 delimitate production circumspection. What are the various functions involved in production management?Q.4 Explain the various phases in project management life cycle.Q.5 Explain the ingredients of a business process. Explain Physical Modelling.Q.6 unsex the term flavor. Explain the concept of whole step at source. MB0044_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0044 Productions & operations Management 4 CreditsAssignment Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 What is value engineering? Explain the steps involved in Value analysis.Q.2 Describe dimensions of quality. Which are the quality control tools?Q.3 Wha t are the objectives of layout? Explain the classification of layouts.Q.4 List the benefits of forecasting. dissertate the function of forecasting in modern business context.Q.5 Mention the meaning of put location decision. Explain the location decision sequence.Q.6 What is meant by business process? Explain logical process modelling?MB0049_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0049 Project Management 4 CreditsAssignment Set- 1 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 Define Project Management Information Software. Discuss the various steps of PMIS planning.Q.2 Explain procurement process . What are the key steps involved in purchase cycle?Q.3 Define project-type organisation and discuss it in detailQ.4 Define value engineering. Discuss the scope of applying VE in project.Q.5 Define project management, resource, process, and project cycle. Why is project management important?Q.6 What are the key steps incl uded in risk management process? What are the strategies used to reduce risk? MB0049_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0049 Project Management 4 CreditsAssignment Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 Define activity, event, and path as used in electronic network development. What is a dummy activity? Describe the CPM model.Q.2 Discuss the advantages of using PM software product package. What are the common features available in PM software packages?Q.3 Define risk management. What are the different types of risks that can affect a project?Q.4 What are the fibres and responsibilities of project leader? Describe the leadership styles for project managers.Q.5 Explain the life cycle of a project. Describe the various phases of project management life cycle.Q.6 What is project control? Discuss the various elements of project control.MB0048_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0048 Operations Research- 4 CreditsAssignment Set- 1 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 Maximise z = 31 + 42Subject to constrains 51 + 42 20031 + 52 15051 + 42 10081 + 42 80,x1 0, x2 0Q.2 State the ways in which customers in a queue are served.Q.3 Explain the use of excuse in networks? What are the advantages of using simulation?Q.4 Explain maximin-minimax principle. Briefly describe the characteristics of competitive gameQ.5 A project has 10 activities. The following table shows the information about the activities.Table 14.5 Activities forego activity Duration in weeks information Activity A 6 B 3 C A 5 D A 4 E A 3 F C 3 G D 5 H B, D, E 5 I H 2 J I, G, F 3 Draw the network Find the project duration Identify the CPM Prepare the scheduleQ.6 Discuss different types of service systems?Aug/Fall drive 2012Master of Business Administration MBA Semester IIMB0047 Management Information forms 4 Credits(Book ID B1136)Assignment Set- 1 (60 Marks)Marks-60Attempt each question. Each question carries 10 marks1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? 2. Explain knowledge based system? Explain DSS and OLAP with example? 3. What are Value kitchen range Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in call of MIS? 4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization? 5. What is ERP? Explain its existence before and its prox after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks? 6. bring up between closed decision making system & open decision making system? What is What if analysis? Why is more judgment of conviction egest in problem analysis & problem definition as compared to the time spends on decision analysis? Aug/Fall drive 2012Master of Business Administration MBA Semester IIMB0047 Management Information Systems 4 Credits(Book ID B1136)Assignment Set- 2 (60 Marks)Marks-60Attempt each question. Each question carries 10 marks1. How hardware & software support in various MIS activities of the organization? Explain the transaction stages from manual system to automated systems? 2. Explain the various behavioural factors of management organization? As per Porter, how can performance of individual corporations be determined? 3. Compare various types of development aspect of Information System? Explain the various stages of SDLC? 4. Compare & Contrast E-enterprise business model with traditionalistic business organization model? Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager is a knowledge worker in E-enterprise? 5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is th e role of CIO in drafting these? Explain the various protective cover hazards faced by an IS? 6. Case Study Information system in a restaurant.MB0048_MBA_Sem2_Fall/August 2012 Master of Business Administration MBA Semester 2 MB0048 Operations Research 4 CreditsAssignment Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions. Q.1 Explain project management (PERT) & Project scheduling of PERT.Q.2 Write a short note on Monte-Carlo simulation? What are the Limitations of using Simulation?Q.3 In a rectangular game, pay-off matrix of player A is as follows i) Solve the game.ii) Write win the pay-off matrix of B and then, solve the game.Q.4 A marketing manager has 5 salesmen and 5 sales districts. Considering the capabilities of the salesman and the nature of districts, the marketing manager estimates that the sales per month (in hundred rupees) for each salesman in each district would be as follows.