Conceptualizing in Business Essay

A solid strategical analysis is beneficial to shareholders, employees, customers, and decisions makers within a company. The bone marrow of an effectual strategic plan contains a well-thought and informative mission statement. use the discolouration of Mexican Food Express as a benchmark, a mission statement has been developed to differentiate the companys products from the competition. In addition, the vision statement as plays an important role in communicating the ultimate goal of the companys strategic decisions. A unprompted force behind the mission and vision is the companys determine and ethical principles, which often dictate the choices made during strategic planning. When it is fully implemented, the strategic plan leave behind for allow Mexican Food Express to learn a strategic advantage over its established competitors.Mission pedagogyBy delivering uniquely flavored Mexican style food at compute prices, Mexican Food Express seeks to establish an international presence over the next 5 years. The current international card-playing food markets in Asia, South America, and Africa are dominated by American style fast food with leaves considerable opportunity for competing styles of cuisine. Mexican Food Express impart use an aggressive marketing plan and develop a preparation chain network that leave behind enable rapid parentth in overseas markets. naturally established restaurants bequeath be able to show local communities with quality meals at competitive prices while simultaneously creating appreciate for shareholders.Vision StatementMexican Food Express will grow into the largest fast food provider of Mexican style cuisine in emerge markets. The brand will have an established presence in Asia, South America, and Africa with restaurant locations being found within the top 25 major cities on these continents. By saturating theworlds well-nigh thickly settled metropolitan cities, Mexican Food Express will be the most recognizab le Mexican food brand in the world.Guiding Principles, Values, and refiningMexican Food Express has several important ethical principles that define major decisions in the strategic planning process. First, the company is concern round making quality food accessible to the lowest income groups. Therefor, it is important to sustain a wide selection of low cost food products available on the menu. This becomes an especially important consideration as we expand in markets that experience high levels of poverty. Second, the company is committed to delivering exceptional customer suffice to its patrons. Customer loyalty is a driving factor towards the long-term victory of the brand. Failing to deliver exceptional customer service could uprightly parry the ability to grow into new markets.In order for employees to express Mexican Food Expresss guiding principles, it is essential to create a corporate culture that that reflects these principles. Providing ample opportunity for adv ancement within forethought hierarchy and the ability to participate in supplemental training will keep employee motivation high. As a result, employees will be tidal bore to follow the ethical value set forth in the strategic plan. It is likely that the company will need to make slight modifications to disposal culture to meet the preferences of various world cultures.Impact on strategic DirectionThe mission, vision, and values of Mexican Food Express serve as the foundation for strategic decision making while the company gears up for expansion. When an unexpected variable causes a change in direction, the company will continue to use its mission as a guide for future(a) choices. The primary mission is always to maximize shareholder profits, but the values determine the approach thee company will take to achieve this goal. Overall, this will help the company build a corporate culture in these new markets that gains the respect of the locals. If the company is considered to be h elping the local community, the chances of creating an effective strategic plan are highly unlikely.Addressing Customer NeedsExpanding into emerging markets presents a unique challenge to addresscustomers needs. every(prenominal) country exhibits its own unique culture and it is essential to pander to the preferences of all(prenominal) individual culture. A system that works in the United States is non likely to see the same level of success in Bangladesh, unless serious modifications are made to the business model. To overcome this challenge, the company will make do independent research and use paid consultants to determine how to tailor the brands image for success in vastly different cultures. As time progresses, the company will be able to assess strengths and weaknesses by testing different models in each regional area. Gaining insightful companionship about each countrys cultural preferences will allow the company to attain a competitive advantage.ReferencesPearce, J. A. II, & Robinson, R. B. (2009). Strategic management Formulation, implementation, and control(11th ed.). spick-and-span York, NY McGraw-Hill.Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy Winning in the marketplace Core concepts, analytical tools, cases (2nd ed.). New York, NY McGraw-Hill.