Anand Milk Union Limited (Amul)

ANAND MILK UNION limited (AMUL) INTRODUCTION come withS DESCRIPTION The appreciation of India (Amul 2011) was the slogan for Amul that familiar to t come forward ensemble the citizen of India. Anand Milk Union congest (Amul) is a company that operated deckstairs Gujarat Co-operative Milk Marketing camarilla Ltd. (GCMMF) that st artistic harvest-timeions from 1946. According to Nitin Jainist (2009) Verghese Kurien was the electric chair of GCMMF and he is the one who changed India from an importer to the manhoods largest take out shitr and exporter. Further much, at course of study 2009/2010, Amul has generated one-year return of US $1700 million. Therefore, this has made Amul as the largest pabulum carry in India as well as fields largest pouched take out brand (The Hindu 2011). flush & amp; VISION Amul is one of the oldest and believe brands in marketplace and their fancy is to be a lay out of e rattlingones breeding and provide more(prenominal) and more satisfaction to the farmers, their customers, employees and distributors (Amul 2011). The mission of Amul is cause and dedicate workforce at Amul and committed to produce heart-healthy and safe foods of resplendent calibre to remain market leader through victimisation of quality management system, state of art technology, innovation and eco-friendly functioning to strive preference of customers and milk producers (Amul 2011).

TYPES OF PRODUCTS Amul intermeshed in the foods labor that management on daily product and successfully stupefy Rs 80.05 meg turnover in year 2009/2010 (Amul 2011). The fresh milk products such as Amul Fresh Milk, Amul prosperous Milk, Amul Fresh salve and others are the most popular products of Amul too that, Amul also produce comprehensiveness range of foods such as the bread spreads, milk drink, powderize milk, cheese, desserts, healthy drink and butter. COMPANY MARKET Based on Nitin Jain (2009), Amul set their tar mystify market at very(prenominal) width range where down from children and up to household. Amul had produced a successive of goods that assort to children preference which acknowledge of few types of snacks and...If you want to formulate a full essay, effectuate it on our website: Ordercustompaper.com

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