Feasibility study Research Paper Example | Topics and Well Written Essays - 2000 words

Feasibility study - Research Paper Example The new business venture will be called Pizzeria Inn. It will be located at the northern Mexico. The new industry will, therefore, feature Dine in, Take Out and also Delivery services. Most economists and researchers agree that entrepreneurship is one of the significant ingredients for stimulating economic growth as well as offering job opportunities to the jobless members of all the societies. According to Jacksack & Start (2003), globally, successful SMEs have become the primary engines of job creation and poverty reduction in the marginalized communities. As a business entrepreneur, a business plan is the only tool which can help the small business expand. It is the road map an entrepreneur needs to follow in order to realize the set goals and objectives. It is, therefore, the initial step to a successful business venture. Any business entrepreneur should, therefore, provide a business plan which acts as a guide to the whole business process. The paper, therefore, endeavors to conduct a business plan for New Antoniou Pizzeria. The new business venture will target the middle income pizza in Sparks. Pizza inn is thought to be conveniently accessible to over 90,000 targeted market consumers in this region. This includes one of the most attractive market opportunities for this venture. The competitive analysis of the business venture has identified significant market place gaps to serve as the base for the industries competitive advantage. This business venture would help Mexican middle class residents around the beach as well as far residents who come to the beach to benefit from low priced delicious dishes which maybe could not have afforded from other huge restaurants. It would also help other entrepreneurs to venture in innovative business ventures hence gain the managerial and entrepreneurial skills needed to run such