RATIO| YEAR| CONCLUSION| | 2009| 2010| 2011| | 1. win margin| 8.5%| 9.5%| 9.2%| From 2009-2010: strong signFrom 2010-2011: not good | 2. ROA| 9%| 10.3%| 8.9%| | 3. roe| 28%| 29%| 30%| | 4. Receivable upset| 17.2x| 17.4x| 16x| | 5. Average collection closedown| 21 days| 20.6 days| 22.4 days| | 6. Inventory mania| 11.1x| 10.3x| 10.1x| | 7. Fixed asset dollar volume| 6.9x| 6.6x| 6.3x| | 8. Total asset turnover| 1.1x| 1.1x| 1x| | 9. Quick proportionality| 0.6| 0.6| 0,5| | 10. Current ratio| 0.9| 0.9| 0.8| | 11. Debt to join ratio| 67.4%| 64.8%| 69.9%| | 12. Times interest earned| 10.1x| 19.1x| 17.7x| | 13. Fixed charge insurance coverage| 3.1x| 3.5x| 2x| | ANALYSIS: *From 2010 to 2011: Inefficient operating period Generally, pecuniary ratios of Unilever in 2011 was not a good sign to investors and the shareholders. * positiveness ratio: * Profit margin slightl y declined in 2011 (down to 9.2 %), though the sales change magnitude during the year. It proved that Unilever control the be and expenses inefficiently. The costs exceeded a substantial amount in revenues.
That was callable to the cost inflation occurred in 2011 and the expenditure on fresh marketing (advertising, promotion) and branding scheme increased. * ROA fell off from 2010 to 2011. Because Unilever could not maximize their asset in operating. Additionally, it due to the depreciation on the old assets which did not overprotect income effectively. Moreover, in 2011, Unilever increased their short-term investment (part of current asset) to R&! ;D division for innovation which might not contribute to the revenue immediately. * roe in 2011 is spunkyer than in 2010. Because the total equity reduced a little. On the some other hand, due to declining on do good margin, this increased in ROE resulted from an increasing in debt to total asset ratio. Therefore, ROE is high but not positive....
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